Puns! They make life worth living. In 2009, I redesigned our cards to feature food-based puns that centered around specific gift-giving occasions and could live in stores year-round. I kept the design simple and colorful to cut the clutter that exists at busy registers. In addition, we created tiny paper bag carriers that mimic the iconic Whole Foods Market paper bags.

Sales of cards have grown exponentially over the years.

Creative Director: Jill Visit
Designer: Jill Visit
Copywriter: Jill Visit & team