To get customers pumped for their New Year’s resolutions, my team and I were inspired by the motivational tone and look of WPA posters. Combining cheeky language, bold graphics, and the Whole Foods Market brand voice, this motivational and amusing in-store campaign was extended to buttons, apparel, posters, chalkboards, danglers, shouters, talkers, you name it.

Creative Director: Jill Visit
Designer: Jeremy Joyner
Copywriters: Jeremy Joyner, Susannah Frishman-Phillips