Whole Foods Market New Year’s Campaign
![](https://jillvisit.com/wp-content/uploads/2015/05/poster-mocks-Jan-13-1024x661.jpg)
![](https://jillvisit.com/wp-content/uploads/2015/05/dangler-mock_Jan-13-683x1024.jpg)
![](https://jillvisit.com/wp-content/uploads/2015/05/HSH_14_Day_Blastoff_22x28-804x1024.jpg)
![](https://jillvisit.com/wp-content/uploads/2015/05/January_Poster_1-804x1024.jpg)
Whole Foods Market New Year’s Campaign
To get customers pumped for their New Year’s resolutions, my team and I were inspired by the motivational tone and look of WPA posters. Combining cheeky language, bold graphics, and the Whole Foods Market brand voice, this motivational and amusing in-store campaign was extended to buttons, apparel, posters, chalkboards, danglers, shouters, talkers, you name it.