Whole Food Market Holiday Campaign 2017
Whole Food Market Holiday Campaign 2017
This integrated campaign featured a 32-page magazine/catalog which was part holiday-relevant editorial content, part e-store catalog. We also created a complementary holiday microsite with a shoppable table feature, email content throughout the campaign, Instagram and Facebook content and of course in-store executions at point of sale. Throughout all this was woven an influencer partnership with Kristen Bell, which drove tremendous buzz for the campaign.