This integrated campaign featured a 32-page magazine/catalog which was part holiday-relevant editorial content, part e-store catalog. We also created a complementary holiday microsite with a shoppable table feature, email content throughout the campaign, Instagram and Facebook content and of course in-store executions at point of sale. Throughout all this was woven an influencer partnership with Kristen Bell, which drove tremendous buzz for the campaign.

Creative Director: Jill Visit
Art Director: Avalon McKenzie
Designers: Avalon McKenzie, Victoria Owens, Max Haimowitz
Illustrator: Ryn Frank
Copywriters: Ellen Miller, Jennifer Cheng
Photographer: Eric Wolfinger
Photographers: Eric Wolfinger, Peter Yang

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