In 2015, Whole Foods Market updated its visual identity and along with that came an update to the gift card program. Our goal was to inspire potential gift-givers by focusing on specific occasions and creating designs that emulate the friendly, casual voice that friends use with each other.

Creative Director: Jill Visit, Mike Rice
Art Director: Avalon McKenzie
Designers: Avalon McKenzie, Jenna Beck, Rachel Landers
Illustrators: Avalon McKenzie, Jenna Beck, Rachel Landers
Copywriters: Avalon McKenzie, Jenna Beck, Rachel Landers, Anjli Mehta