This in-store effort was created to support the Whole Foods Market “Values Matter” campaign with a focus on the exact values that set the store apart from competitors. By using really specific factoids to differentiate products, shoppers could begin to understand what Whole Foods was about and how the company’s values matched their own. Big, bold graphics and bright, primary summer colors unite the messages with a fun seasonal look that softens the messaging a bit and plays to the laid-back mindset of the summer customer.

Creative Director: Jill Visit
Art Directors: Jill Visit, Rachel Landers
Designer: Rachel Landers
Illustrator: Rachel Landers
Copywriters: Susannah Frishman-Phillips
Photographer: Charles Schiller