Whole Foods Market 2016 Summer Campaign
![](https://jillvisit.com/wp-content/uploads/2016/06/sum16-watermelon-804x1024.jpg)
![](https://jillvisit.com/wp-content/uploads/2016/06/poster-mocks-sum16-1-1024x661.jpg)
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Whole Foods Market 2016 Summer Campaign
This in-store campaign Whole Foods Market’s summer of 2016 was conceived as a way to make better use of the backs of posters and banners. In order to set a seasonal tone and feeling right upon entry to the store, the designs feature minimalized versions of everyone’s favorite classic summer foods.
This series earned a spot in the 2016 Communication Arts Design Annual, where less than 4% of entries were chosen for inclusion.