For Neutral, the first carbon-neutral food company in the U.S., the challenge was to create awareness of their carbon-neutral milk in a way that didn't bum people out about climate change. We wanted to flip the usual cliché eco-imagery (crisp mountain streams, sunset vistas, etc.) on its head and instead celebrate a planet that's beautiful for all the smaller, less epic moments as well.

This campaign increased site traffic by 49% and engaged sessions by 56%.