Verb specializes in offering personal and professional development to companies large and small. To tell their story, they needed a new website. To set Verb apart from a sea of sterile SaaS competitor websites, I created a playful, bright palette and a lighthearted tone. In keeping with the name, I created a design that felt energetic - creating movement through pattern and animations and using active verbs in copy where possible. I also utilized an organic, hand-drawn illustration style to bring humanity to the design because after all, the product is all about people.