For Neutral, the first carbon-neutral food company in the U.S., the challenge was to create awareness of their carbon-neutral milk in a way that didn’t bum people out about climate change. We wanted to flip the usual cliché eco-imagery (crisp mountain streams, sunset vistas, etc.) on its head and instead celebrate a planet that’s beautiful for all the smaller, less epic moments as well.

Watch “Cat” here

Watch “Grandma” here

Watch “Unicorn” here

Creative Director: Jill Visit
Copywriters: Jill Visit, Hayden Gilbert